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Press release
Setouchi Hyakusho Co., Ltd. (Headquarters: Onomichi City, Hiroshima Prefecture) has formulated a medium- to long-term plan vision for its "Kaiju Fruit Series," which begins with the brand "Kaiju Lemon," covering the period from 2025 to 2030.
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Solving local issues through "entertainment"
The "Monster Fruit Series" announces its medium- to long-term vision.
~Lemons, Hassaku oranges, Iyokan oranges—monsters deliver Setouchi citrus fruits to the world~
As an "IP-type agricultural brand" that combines the resolution of local issues with entertainment value, we aim to expand recognition both domestically and internationally and integrate the series.
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