What is Kaiju Hassaku? 🍊🦖

"Kaiju Hassaku" is a brand created to protect the future of "hassaku," which originated in Innoshima (Onomichi City, Hiroshima Prefecture), a globally recognized place of origin.

■ The mission of the monster Hassaku

Currently, the production of hassaku oranges is decreasing year by year, and the shortage of people to cultivate them is becoming increasingly serious.

"Kaiju Hassaku" is a brand that aims to maintain and increase production volume by inheriting the passion of producers and spreading the appeal of hassaku oranges.

■ Differences from Kaiju Lemon

• Kaiju Lemon: A brand that utilizes irregularly shaped, non-standard lemons to support waste reduction and sustainable agriculture.

• Kaiju Hassaku: A brand that addresses the challenge of declining hassaku production and aims to stimulate demand and enhance brand value.