Press release
"Kaiju Lemon" and the super popular Suntory Japanese Gin "Sui" collaborate for the first time in Hiroshima!
"Kaiju Lemon Midori Gin Soda" is a drink made with "Kaiju Lemon" from Onomichi, Hiroshima Prefecture.
We've landed in Hiroshima's "Okonomimura"!
Setouchi Hyakusho Co., Ltd. 2022.04.11
Setouchi Hyakusho Co., Ltd. has collaborated with Suntory Spirits Limited to create a collaborative menu item, "Kaiju Lemon Sui Gin Soda," featuring Suntory's popular new product, "Japanese Gin Sui" (hereinafter referred to as "Sui"), and "Kaiju Lemon," a lemon specially cultivated in Onomichi to pair perfectly with lemon sours. This drink will be available from Golden Week 2022 at "Okonomimura," a Hiroshima gourmet mecca in Hiroshima City. This popular spot, a must-visit for Hiroshima tourists, houses 24 okonomiyaki restaurants in a street stall style, but is also a beloved spot frequented by locals.
"Kaiju Lemon" and the super popular Suntory Japanese gin "Sui" are collaborating for the first time in Hiroshima! "Kaiju Lemon Sui Gin Soda," made with "Kaiju Lemon" from Onomichi, Hiroshima Prefecture, is coming to "Okonomimura" in Hiroshima City!
Okonomimura (Okonomi Village) 5-13 Shintenchi, Naka-ku, Hiroshima City, Hiroshima Prefecture 730-0034
"Sui" is a standard Japanese gin with a refreshing and crisp taste that suits the Japanese palate, made with domestically sourced Japanese ingredients such as yuzu, green tea, and ginger. Since its launch in March 2020, its refreshing packaging design and the taste of "Sui Gin Soda," enjoyed mixed with soda, have been well-received. It is sold in approximately 35,000 restaurants and bars and approximately 48,000 retail stores, and sales volume in 2021 increased significantly by 236% compared to the previous year.
© Hiroshima Home Television
"Kaiju Lemon" is a huge, bumpy lemon resembling a monster, grown by the 10th generation of a 400-year-old lemon farming family in "Lemon Valley," a major lemon-producing area in Setoda-cho, Ikuchijima, Onomichi City, Hiroshima Prefecture, which boasts the highest lemon production in Japan. With a sugar content of 9-11 degrees, it is 2-3 times the size of a normal lemon, and the cultivation method has been devised specifically for lemon sours to minimize bitterness. It pairs exceptionally well with Sui Gin, and is a pinnacle of domestically produced frozen lemons, with sliced lemons coated in lemon paste and individually frozen.
For inquiries regarding Kaiju Lemon, please contact Yoshiaki Yamaoka, Representative of Setouchi Hyakusho Co., Ltd.
TEL: 090-4897-7304
https://linktr.ee/yamachanno808
What is "Japanese Gin Sui"?
■Product name, volume, suggested retail price (excluding tax), alcohol content: "Sui Gin Soda Can"
350ml 175 yen 7%
500ml 237 yen 7%
*The prices listed do not restrict the independent pricing decisions of retailers.
■Release date: March 22, 2022 (Tuesday)
*Available exclusively at convenience stores from February 15, 2022 (Tuesday)
■Release area: Nationwide
■Item: Spirits
■ "SUI" Homepage
http://suntory.jp/SUIGIN